Zheng Quan Ri Bao Wang·2025-12-01 13:11Core Insights - Hunan Broadcasting and Television Group (Hunan TV) has signed a strategic cooperation framework agreement with Zhangjiajie City Government and Zhangjiajie Economic Development Investment Group, marking its entry into the restructuring of Zhangjiajie Tourism Group [1] - The collaboration aims to integrate cultural and tourism resources, enhancing the local tourism industry and contributing to Hunan's goal of becoming a world-class tourist destination [2] Group 1: Strategic Collaboration - The partnership is a key initiative to implement Hunan Province's strategy of building a world tourism destination centered around Zhangjiajie [2] - Hunan TV's subsidiaries, Hunan E-Guang Media and Mango Super Media, have invested approximately 15.86 billion in Zhangjiajie Tourism Group, reflecting confidence in the company's post-restructuring value [2][3] - The collaboration follows a previous strategic agreement between Zhangjiajie Tourism Group and Hunan E-Guang Media, focusing on resource integration and industry mergers [2] Group 2: Resource Integration and Transformation - Zhangjiajie Tourism Group, known as the "first stock of mountain and water tourism," possesses significant tourism assets, including various transportation and accommodation services [3] - The partnership aims to leverage Hunan TV's media resources and technological capabilities to enhance Zhangjiajie Tourism Group's offerings, transitioning it from a traditional operator to an innovative comprehensive cultural tourism service provider [3][4] - The collaboration is expected to activate existing tourism assets and broaden profit margins through a new business model that combines content creation and digital technology [4] Group 3: Future Prospects - The restructuring of Zhangjiajie Tourism Group is seen as a critical move for optimizing tourism resource allocation in Hunan [4] - The project at Duyong Ancient City is set to be a transformative initiative, aiming to attract more visitors and enhance Zhangjiajie's status as a global tourist destination [4] - With ongoing infrastructure projects, the partnership is anticipated to facilitate a shift from sightseeing tourism to a more comprehensive vacation experience in Zhangjiajie [4]