How Snapchat's Partnership with Perplexity Could Boost the Stock for Years to Come

The $400 million deal helps Snap's Snapchat capitalize on Gen Z while exposing Perplexity to nearly a billion users.Snap (SNAP +0.92%) is once again looking to differentiate itself from other social media platforms; this time, it's an announced partnership with Perplexity that could do the trick.Snapchat, with its nearly 1 billion users, will embed Perplexity within its app and allow people to ask questions and converse with the artificial intelligence (AI). The integration is expected to launch in early 20 ...