海南离岛免税新政实施首月销售额同比增长27.1%

Core Insights - The new duty-free policy in Hainan has led to a significant increase in sales, with a total shopping amount of 2.38 billion RMB in the first month, representing a year-on-year growth of 27.1% [1] - The policy has expanded the range of duty-free products, allowing for the inclusion of domestic goods and new categories such as pet supplies and portable musical instruments [2] Sales Performance - The total amount of duty-free shopping reached 2.38 billion RMB, with 329,000 shoppers making purchases and a total of 1.905 million items sold [1] - New product categories contributed to sales, with 7,597 items sold amounting to 13 million RMB, while domestic products accounted for 126 items worth 391,000 RMB [1] Consumer Behavior - Among the shoppers, 4,100 items were purchased by departing travelers, totaling 9.063 million RMB, while local residents made 13,903 purchases amounting to 10.808 million RMB [1] - The new policy has made shopping more convenient for local residents, allowing them to purchase items like imported milk powder and diapers with ease [2] Market Impact - The implementation of the new policy has increased foot traffic in duty-free stores, with marketing strategies such as promotional activities being employed to boost sales [1] - The adjustments in the policy are expected to attract more domestic and international brands, further enhancing consumer shopping experiences [1]