冰雪“暖”经济：“雪假”开启文旅消费新窗口

Core Viewpoint - The introduction of the "snow holiday" in Xinjiang and Jilin provinces is expected to stimulate winter tourism and create a vibrant consumption atmosphere around ice and snow activities [1][2][4] Group 1: Policy and Implementation - Xinjiang's Urumqi city and Altay region are implementing the first "snow holiday" from December 1 to December 5, allowing for a 9-day holiday including weekends [1] - Urumqi's cultural and tourism bureau has released a "Winter Snow Holiday Fun Guide," integrating various resources to offer diverse cultural and tourism products [1] - The local government is promoting ice and snow tourism services, including free access to ski resorts for middle and primary school students [1] Group 2: Market Response and Data - Data from Meituan shows a 43% year-on-year increase in searches for "Altay skiing" and nearly a 100% increase for "Altay homestays" from November 18 to December 1 [2] - Hotel bookings in Altay during the "snow holiday" period increased by 30% year-on-year and 52% month-on-month [2] - There is a notable trend of local deep travel and two-way interaction, with increased ticket bookings from Urumqi and Altay to other destinations within Xinjiang [2] Group 3: Broader Implications and Future Prospects - The "snow holiday" is seen as a way to alleviate the seasonal bottleneck in Xinjiang's tourism, creating a closed loop from consumption to supply [2][4] - The model of "using holidays to promote tourism" in Xinjiang and Jilin could be replicated in other regions with rich snow resources, provided there is a good match of local resources [4] - The initiative is expected to connect natural resources, cultural traditions, and industrial innovation, contributing to sustainable development in regional tourism [4]