智通财经网·2025-12-01 13:53Core Insights - Missouri has officially launched legal sports betting statewide as of December 1, with analysts predicting a highly competitive online market driven by national brands and local team partnerships [1] - The first-year betting volume in Missouri is expected to reach between $3.5 billion and $4 billion [1] Regulatory Framework - The legalization process was established by the passage of Amendment 2 by voters in November 2024, allowing for the issuance of up to 14 online betting licenses [1] - The Missouri Gaming Commission will oversee the licensing, compliance, and integrity of the sports betting operations [1] Market Participants - Operators expected to launch on or shortly after the start date include bet365, BetMGM, Caesars Entertainment, Circa Sports, DraftKings, Fanatics Sportsbook, FanDuel, and theScore Bet [1] - The launch coincides with a peak season for sports events, prompting major platforms to employ aggressive promotional strategies to capture early market share [1] Industry Outlook - Missouri becomes the 39th state in the U.S. to legalize sports betting, with other states like Nebraska, Oklahoma, Georgia, and Minnesota also advancing their legislative processes [2] - Analysts speculate that Texas may push for a constitutional referendum again, while states like New Mexico, North Dakota, Florida, and Washington may consider expanding sports betting beyond tribal casinos [2] - The emergence of prediction market platforms like Polymarket and Kalshi may accelerate the legalization of sports betting across all 50 states within the next five years [2]