ETFs in Focus as AI Tools Boost Record Black Friday Spending

Core Insights - AI-driven shopping tools significantly increased U.S. online spending during Black Friday, with consumers opting for online platforms over physical stores due to budget constraints and tariff concerns [1] - U.S. online shoppers spent a record $11.8 billion, marking a 9.1% increase from 2024, as reported by Adobe Analytics [1] - E-commerce sales grew by 10.4%, outpacing in-store sales which only saw a 1.7% increase, according to Mastercard SpendingPulse [2] E-Commerce Performance - Online demand surged, with AI-driven traffic to U.S. retail websites increasing by 805% year-over-year [2] - Popular purchases included LEGO sets, Pokémon cards, Nintendo Switch, PS5 consoles, and Apple AirPods [2] - Globally, AI agents contributed to $14.2 billion in online Black Friday sales, with the U.S. accounting for $3 billion [3] Future Projections - Cyber Monday is expected to continue the spending trend, with projections of $14.2 billion in sales, a 6.3% increase year-over-year [4] Consumer Behavior - Despite increased spending, consumers purchased fewer items per order due to rising prices and inflation concerns [5] - Discount levels remained flat compared to 2024, limiting retailers' ability to offer significant promotions [5] - Shoppers expressed caution regarding overspending amid ongoing inflation and a soft labor market [5] Investment Opportunities - Several AI-based exchange-traded funds (ETFs) are highlighted as potential investment opportunities, including iShares U.S. Technology ETF (IYW), Global X Artificial Intelligence & Technology ETF (AIQ), and others [6]