从D9的30万辆开始，腾势开始营造豪华调性

Core Insights - Tengshi Automotive celebrated the delivery of its 300,000th D9 vehicle, marking it as the world's first new energy MPV to reach this milestone, achieving this in just three years since its launch in August 2022 [2] - The D9 has become a significant player in the luxury MPV market, which was previously dominated by traditional luxury and joint venture brands, but competition is intensifying with the entry of more Chinese brands [2] - Tengshi's strategy will shift towards a "few but excellent" approach, focusing on creating more blockbuster models rather than a wide range of vehicles [2] Sales Performance - The D9 accounts for three-quarters of Tengshi's total sales of 400,000 vehicles, while other models like N7, N8L, N9 SUVs, and Z9, Z9GT sedans are underperforming [2] - Tengshi D9 has been the best-selling luxury MPV in China for two consecutive years in 2023 and 2024 [2] User Engagement and Brand Positioning - Tengshi is working to enhance user relationships and brand perception, emphasizing its technological advantages while improving user interaction [3] - The brand has initiated community engagement by naming its user community "Shiyou" and offering exclusive experiences for D9 owners [3] - Tengshi has been actively sponsoring high-profile events to strengthen its luxury brand image, including being the official vehicle for significant awards and competitions [3] International Expansion - Tengshi is increasing its presence in international markets, with the D9 already topping luxury MPV sales in countries like Indonesia, Thailand, and Malaysia, and plans to enter the European market [4] - The Z production model will undergo performance testing at the Nürburgring, aiming to enhance its high-end positioning and fill gaps in the high-performance segment [4]