Core Viewpoint - The company has implemented enhanced food safety measures through the "Sunshine Kitchen" policy, which includes live broadcasting of kitchen operations to improve transparency and customer trust [1][2] Group 1: Food Safety Measures - The company has undergone 78 government inspections nationwide without any food safety penalties following a recent incident [1] - The "Sunshine Kitchen" initiative involves installing six cameras in each store to broadcast kitchen operations directly to customers, promoting transparency in food safety [1] - Each store is required to have a "Food Safety Officer" who must pass internal food safety assessments, and all staff are required to learn food safety knowledge [1] Group 2: Customer Traffic and Pricing Strategy - After a decline in customer traffic following the incident on September 10, the company has seen a gradual recovery starting in late September due to menu adjustments, price changes, and customer appreciation promotions [2] - In October, customer traffic exceeded previous years due to a promotional offer of a 100 yuan voucher for any purchase, while November saw traffic stabilize compared to the same period last year [2] - The company has adjusted prices on 41 menu items in Beijing, resulting in a decrease in average customer spending to approximately 75 yuan [2]
西贝新动作：“直播后厨”全面落地 客流回暖平均客单价降至75元
Zheng Quan Shi Bao Wang·2025-12-01 13:58