正佳董事长谢铁牛：以文旅深度融合推动中华文明现代化表达

Group 1 - The "Read China" International Conference in Guangzhou highlights the role of private enterprises in China's modernization journey, emphasizing their new missions and practices in the context of the 14th Five-Year Plan [1] - The cultural tourism industry is identified as a key driver for expanding domestic demand and promoting consumption, requiring a shift from resource-based attractions to value resonance through cultural and innovative experiences [3][6] - Zhengjia Group's transformation of Zhengjia Plaza into a "city cultural living room" exemplifies the deep integration of culture, commerce, and tourism, providing a model for the industry's upgrade [3][6] Group 2 - Zhengjia Plaza has generated over 100 billion yuan in revenue and welcomed 980 million visitors over 20 years, showcasing its success as a platform for understanding Chinese modernization [6] - The Hatfeng Bay project, with a total investment of 4 billion yuan, aims to create a world-class cultural tourism destination that narrates the history and civilization of China through various thematic museums and outdoor experiences [7][8] - The project is expected to attract over 10 million domestic and international tourists annually, create 20,000 jobs, and generate nearly 10 billion yuan in annual revenue, serving as a catalyst for rural revitalization and economic growth [8][9]