佳能中山工厂关闭背后：工厂所生产产品已100%外销 中国打印机本土品牌是如何迅速崛起的？

Core Viewpoint - Canon (Zhongshan) Office Equipment Co., Ltd. has announced the decision to cease operations due to a rapidly changing market environment, a continuous decline in the laser printer (LBP) market, and the rapid rise of domestic LBP brands [1][5] Group 1: Company Overview - Canon Zhongshan Factory was established in 2001 and was one of Canon's key laser printer production bases globally [1][5] - The factory aimed to become the "world's No. 1 LBP production company" but faced significant operational difficulties leading to its closure [1][5] - As of the end of 2023, the factory had 2,031 employees, which is expected to decrease to approximately 1,400 by September 2025 [7][8] Group 2: Market Dynamics - The market share of Canon in China's laser printer market has declined from 7.7% in 2018 to 3.9% in the first three quarters of 2025 [5][8] - Domestic brands have gained significant market share, reaching 41.5% in the first three quarters of 2025, while foreign brands hold 58.5% [11] - The overall laser printer market in China is experiencing saturation, with domestic brands like Pantum, Lenovo, Huawei, and Xiaomi offering lower-priced products that meet local safety needs [10][11] Group 3: Financial Impact - Canon's printing business accounted for approximately 55.9% of the group's total revenue in the 2024 fiscal year, making it the largest revenue-generating segment [5][9] - The factory's products have shifted to 100% export, indicating a significant change in its operational strategy due to declining domestic sales [6][7] Group 4: Industry Trends - The global printer market has seen an average annual decline of over 5% in shipment volumes [10] - The A4 laser printer shipment volume in China decreased by 5% year-on-year in the first half of 2025, while A3 laser printer shipments fell by 10% [10]