Prnewswire·2025-12-01 15:00Core Insights - The Original Donut Shop® has launched a new flavor innovation, the Pop-Tarts® Brown Sugar Cinnamon-flavored K-Cup® pod, combining coffee with the taste of Pop-Tarts® [2][4] - The new K-Cup® pod can be enjoyed hot or iced and is available for purchase online, with plans to expand availability to major retailers [4] Product Launch - The Original Donut Shop® Pop-Tarts™ Brown Sugar Cinnamon K-Cup® pod features notes of brown sugar sweetness and cinnamon flavor, aiming to provide a unique coffee experience [2][4] - The product is designed for use with any Keurig® brewer, enhancing convenience for consumers [2] Marketing and Promotion - To celebrate the product launch, The Original Donut Shop® will partner with the 2025 Pop-Tarts Bowl, hosting a Fan Fest activation where attendees can sample the new coffee [3][4] - The brand will also offer customizable clear bags for attendees, adding a collectible aspect to the event [3] Company Background - Keurig Dr Pepper, the parent company, is a leading beverage company in North America with over 125 brands and annual revenue exceeding $15 billion [6] - Kellanova, associated with the Pop-Tarts® brand, reported net sales of $13 billion for 2024 and focuses on global snacking and food products [7]