Zhong Guo Ji Jin Bao·2025-12-01 15:20Core Insights - The automotive industry in China is experiencing a mixed performance in November, with some leading companies showing a slowdown in sales growth or declines, while others achieve record sales [2][3][21] - BYD's November sales reached 480,186 units, a year-on-year decrease of 5.25%, with domestic sales down 26.81% [2][5][11] - New energy vehicle companies like Leap Motor and others have successfully met their annual delivery targets ahead of schedule [15][17] Group 1: Sales Performance - BYD's November sales were 480,186 units, failing to surpass the 500,000 mark [5][11] - SAIC and Geely saw significant year-on-year growth in November, with sales increasing by 19.75% and 53.36%, respectively [11][12] - Leap Motor's sales reached 70,327 units, marking a 75.08% increase year-on-year [4][15] Group 2: Market Trends - The expected year-end sales surge, known as the "tailwind effect," is cooling down, with many companies reporting lower growth rates compared to the previous year [21][22] - NIO's delivery guidance for Q4 remains unchanged, expecting deliveries between 120,000 and 125,000 units [21][22] - The suspension of vehicle trade-in subsidies in several regions is impacting short-term sales expectations [21][22] Group 3: Competitive Landscape - Geely's new energy vehicle penetration rate reached a record high of 60.50% in November, driven by the success of its Galaxy brand [12][14] - New energy vehicle companies like Lantu and Avita are also seeing significant sales growth, with Lantu's sales up 84.28% year-on-year [19][20] - Xiaomi and Xpeng have also set ambitious new sales targets for 2025, reflecting confidence in their market positions [17][15]