Deutsche Bank Reaffirms Spotify Buy Rating and $775 Target, Sees Upside from Pricing Power

Core Viewpoint - Deutsche Bank maintains a Buy rating and a price target of $775 for Spotify, indicating strong potential for revenue, margin, and profit growth under various pricing scenarios [1] Group 1: Pricing Scenarios and Revenue Impact - A $1 per month price increase (8% hike) is projected to raise 2026 revenue by approximately 2%, with similar effects on gross profit and a 5% increase in EBIT [1] - If only the Premium tier is raised by $1, while Music-only pricing remains unchanged, this would still lead to a 2% revenue increase, with 60-70% incremental margins, resulting in a 4% boost to gross profit and a 9% increase in EBIT [2] - In a more optimistic scenario, raising Premium pricing by $2 and Music-only pricing by $1 could lead to nearly a 5% rise in revenue, a 10% increase in gross profit, and a 22% expansion in EBIT, assuming historical revenue-share patterns are maintained [3]