“网购星期一”来临 中国跨境商家深度参与海外购物节

Core Insights - The "Cyber Monday" shopping event in the U.S. marks a significant period for online retail, with Chinese companies playing a crucial role in the supply chain [1] - Chinese sellers have surpassed 50% of Amazon's global active sellers, indicating their growing influence in the e-commerce landscape [1] Group 1: Preparation for Shopping Season - Chinese suppliers need to prepare well in advance for the overseas shopping season due to the lengthy logistics involved in shipping and warehousing [2] - The competition has shifted from merely competing on price to a more comprehensive approach that includes product quality, personalization, and environmental considerations [2][3] - Companies are focusing on optimizing their supply chains through digital transformation and production process improvements to enhance efficiency and flexibility [3] Group 2: Role in Supply Chain - The role of Chinese companies in "Cyber Monday" extends beyond sales on platforms; it involves deeper participation in the entire supply chain [4] - Chinese merchants are becoming key players on various cross-border platforms, employing data tools for inventory management and targeted marketing strategies [4] - The shift from "single-point export" to "chain operation" enhances the bargaining power and risk resilience of Chinese businesses in the global market [4] Group 3: Future Outlook - As online shopping habits solidify among U.S. consumers, the boundaries of "Cyber Monday" will blur, presenting both opportunities and challenges for Chinese companies [5] - Companies need to enhance supply chain resilience, optimize cost control, and diversify market strategies to improve their performance in future shopping seasons [5]