Zheng Quan Ri Bao Zhi Sheng·2025-12-01 16:37Core Viewpoint - The implementation of the national standard "Quality Grading of Consumer Ceramic Tiles" marks a significant step in the transformation of China's ceramic tile industry, guiding competition back to product value enhancement and curbing low-price and disorderly competition [1][2]. Industry Overview - The new standard provides clear and quantifiable criteria for high-quality ceramic tiles, establishing a benchmark for companies and accelerating the elimination of inefficient production capacity and industry consolidation [1]. - The highest quality grade is designated as "5A" (AAAAA), with only an estimated 5% of products expected to meet this standard across the industry [1]. Company Actions - Leading companies such as Dongpeng Holdings, Marco Polo, and Mona Lisa are actively promoting product innovation and upgrading in response to the new standard [1][2]. - Dongpeng Holdings emphasizes its long-standing high-standard manufacturing and quality control capabilities, which are expected to provide a competitive advantage under the new standard [2]. - Mona Lisa has launched its first batch of 5A ceramic products, implementing a closed-loop quality control model that integrates over 1,100 internal standards that exceed national benchmarks [2]. Market Dynamics - The market share of leading ceramic tile companies remains relatively low, and the new standard is anticipated to drive industry consolidation [2]. - Companies are encouraged to seize development opportunities through product innovation and upgrades to enhance competitiveness and capture a larger market share [2].