ZTG(SZ:000430) Shang Hai Zheng Quan Bao·2025-12-01 19:21Core Viewpoint - Hunan Broadcasting and Television Group has officially entered the restructuring of *ST Zhang stock, marking a significant step in revitalizing the tourism industry in Zhangjiajie and promoting the region as a world-renowned tourist destination [1][2]. Group 1: Strategic Cooperation and Investment - A strategic cooperation signing ceremony was held between Hunan Broadcasting and Television Group, Zhangjiajie Municipal Government, and Zhangjiajie Economic Development Investment Group, aimed at restructuring *ST Zhang stock and revitalizing its assets [1]. - A total of 17 investors, including major companies like Electric Broadcasting Media and Mango Cultural Tourism, plan to invest approximately 1.586 billion yuan in the restructuring process [1][4]. Group 2: Tourism Resource and Business Model - Zhangjiajie City possesses unique tourism resources, including a world geological park and several national-level scenic spots, making *ST Zhang stock the largest tourism group in the area [2]. - The company operates a comprehensive resource model that includes travel agencies, scenic spots, tourism transportation, hotels, and online marketing platforms [2]. Group 3: Restructuring Goals and Plans - The restructuring plan aims to revitalize existing assets like the Dayong Ancient City while attracting quality industry resources and additional capital to optimize business operations [5]. - The restructuring is part of a broader strategy to enhance the cultural and tourism integration in Hunan Province, with a focus on creating new tourism products and experiences [3][4]. Group 4: Future Development and Innovation - The initiative includes the development of a series of innovative products and experiences, such as the "Ecological Fantasy" and "Mango IP" themed attractions, aimed at transforming Dayong Ancient City into a trendy cultural landmark [3]. - Hunan Broadcasting has positioned the deep integration of culture and tourism as a core strategy, leveraging its media advantages to promote tourism projects across the province [3].