Netflix would be ‘killing three birds with one stone’ by buying Warner Brothers Discovery, BofA says
Fortune·2025-12-01 18:54

Core Insights - The global media industry is undergoing a "historic transformation," with Warner Bros. Discovery (WBD) at the center of significant asset valuation shifts and competitive strategies [1] - WBD is attracting bids from major players like Paramount Skydance, Netflix, and Comcast, indicating an impending "industry realignment" due to the bidding war [1][2] Group 1: Acquisition Scenarios - Multiple future scenarios for WBD include a full acquisition by Paramount Skydance or a structural combination with Comcast, but Netflix holds unique strategic leverage [2] - An acquisition by Netflix could be seen as "killing three birds with one stone," making WBD a crucial asset in the competitive streaming landscape [2][4] Group 2: Value of WBD's Assets - WBD's primary asset, the Warner Bros. Studio, is considered a "crown jewel" due to its extensive intellectual property library, including franchises like Harry Potter and DC Comics [2][3] - BofA estimates the takeout value of WBD at approximately $30 per share, with Netflix's potential deal for WBD's Studio and Streaming assets valued at over $70 billion [2][3] Group 3: Impact on Streaming Landscape - If Netflix acquires WBD, it would significantly enhance its position in the streaming market, potentially controlling over 20% of U.S. streaming, surpassing competitors like Disney and Amazon Prime Video [5][8] - The acquisition would also eliminate WBD as a competitor, consolidating Netflix's power in Hollywood and creating a "content moat" that rivals cannot match [5][10] Group 4: Competitive Dynamics - The acquisition would pose existential threats to mid-sized legacy media companies like Paramount Skydance and NBC Universal, making it increasingly difficult for them to compete with Netflix's unit economics [10][11] - Comcast is at a critical juncture, preparing to spin off its declining cable networks while facing challenges with its streaming platform, which lacks scale [11][12]