The $50 billion burgeoning sector betting on your nostalgia for classic American brands

Also under the ABG umbrella are investments in the name, image, and likeness rights of various boldface names, including soccer superstar David Beckham and basketball great Shaquille O’Neal. ABG also owns the names and likenesses of long-deceased icons including Elvis Presley, Marilyn Monroe, and Muhammad Ali.The cherished American retail names now owned by these companies make a long list: WHP owns Toys “R” Us and Babies “R” Us, Anne Klein, Express, Bonobos, and Rag & Bone. Marquee owns the revamped Martha ...