实探黄金税改“满月”的深圳水贝: 金价渐稳回归常态 有商家改卖银饰钻石
Zheng Quan Shi Bao Wang·2025-12-01 23:10

Core Insights - The gold market in Shenzhen's Shui Bei is adapting to new tax policies, with businesses and consumers gradually adjusting to the changes [1][3][4] Group 1: Market Response to Tax Reform - The introduction of new tax policies on gold has led to initial confusion in pricing, causing fluctuations in gold jewelry prices, with daily price differences reaching nearly 50 yuan [1] - As of November 30, the price of gold jewelry in Shui Bei reached approximately 1105 yuan per gram, which is about 150 yuan higher than the international gold price [2] - The price gap between Shui Bei's gold jewelry and branded gold stores like Chow Tai Fook has narrowed, with branded jewelry priced around 1300 yuan per gram [2] Group 2: Business Adaptation Strategies - Some merchants in Shui Bei are exploring diversification by shifting from gold jewelry to selling silver, diamonds, and alloy products to cope with market fluctuations [3] - Retailers are considering strategies such as "exchange" programs, allowing customers to swap old gold jewelry for new pieces by paying only the labor cost [2] - Companies are increasing their investment in product innovation and design, with one firm reporting a doubling of R&D investment compared to the previous year [3]