单片撬动全局 2025年动画电影为何能够“三连爆”?
Zheng Quan Ri Bao·2025-12-01 23:33

Core Insights - The animation film market is experiencing a significant boom, with three major films, "Nezha 2," "Little Monster," and "Zootopia 2," achieving remarkable box office success in 2025 [1][5] Group 1: Box Office Performance - "Nezha 2" achieved a box office of 15.446 billion yuan, becoming the highest-grossing film in Chinese history and globally for animated films, ranking fifth in the global box office for 2025 [1] - "Little Monster" grossed 1.719 billion yuan, becoming the highest-grossing 2D animated film in China [1] - "Zootopia 2" surpassed 2 billion yuan in box office within six days of release, becoming the highest-grossing imported animated film in China, with projections suggesting it could exceed 4 billion yuan [1][3] Group 2: Company Financial Impact - Beijing Enlight Media, the main producer of "Nezha 2," reported Q1 2025 revenue of 2.975 billion yuan, a year-on-year increase of 177.87%, and a net profit of 2.016 billion yuan, up 374.79% [2] - Shanghai Film Group, the main producer of "Little Monster," saw Q3 2025 revenue of 361 million yuan, a 101.60% increase, and a net profit of 86 million yuan, up 123.51% [3] - China Film Group, the exclusive distributor of "Zootopia 2," is expected to receive 15% to 20% of the film's box office revenue, contributing to its stock price surge [3] Group 3: IP and Merchandise Development - "Nezha 2" has over 1,000 billion yuan in projected merchandise sales, with multiple brand collaborations [2] - "Little Monster" has over 40 authorized partners and more than 800 merchandise SKUs, along with innovative projects like themed cinemas and children's parks [3] - "Zootopia 2" has over 70 co-branded products in China, with several merchandise items becoming bestsellers on e-commerce platforms [4] Group 4: Market Trends and Future Outlook - The animation film sector is crucial, holding about 10% to 15% of the Chinese market share, with a growing trend of high-quality animated films based on established IPs [5][6] - The industry is supported by government policies aimed at promoting high-quality cultural development, with a focus on IP incubation and technological investment [6]