江汉大米湖北农博会喷香“出圈” 30家企业前三季销售额突破10亿

Core Insights - The Jianghan Rice brand, a key public brand for high-quality rice in Hubei Province, showcased its products at the Hubei Agricultural Expo, highlighting its innovative culinary applications and quality [1][2] - The brand has rapidly established itself as a leading rice brand in southern China within just 20 months of its launch, demonstrating significant market penetration and consumer interest [1] Group 1: Event Highlights - The Jianghan Rice brand participated as a core exhibitor at the Hubei Agricultural Expo, featuring a dedicated exhibition area that displayed nearly 100 product varieties, including six core rice types and various rice-based products [1] - The first China Jianghan Rice Fried Rice Festival was held concurrently, showcasing a variety of dishes that blend traditional and innovative cooking styles, emphasizing the brand's culinary versatility [1] Group 2: Sales and Market Expansion - Jianghan Rice has entered major retail channels such as Hema and Walmart, contributing to its growth and expansion beyond Hubei Province [2] - By the third quarter of 2025, sales from 30 core and backup enterprises are projected to exceed 1.059 billion yuan, reinforcing the brand's positioning as "long-grain, high-quality, and delicious" [2] Group 3: Strategic Development - The brand's evolution from a mere agricultural product to a cultural brand is seen as a critical step, supported by local government policies aimed at enhancing rice quality and production methods [2] - Future plans include promoting green and organic certifications in core production areas, deepening processing capabilities, and integrating with pre-prepared meals, restaurant chains, and cultural tourism experiences [2]