六年兴衰落定，富贵鸟破产程序终章后品牌另觅新生

Core Viewpoint - The brand "Fugui Niao" has not disappeared despite the formal cancellation of Fugui Niao Co., Ltd. after bankruptcy proceedings, as it is now operated by Fugui Niao (Xiamen) Technology Group Co., Ltd., which claims that the brand's business is healthy and operations are normal [2][3]. Brand Ownership and Operations - The "Fugui Niao" brand and its related intellectual property were legally acquired through a judicial auction in 2019 by the parent company Shengyue Sheng (Xiamen) Asset Management Co., Ltd., ensuring the brand's continuity under a new operating entity [3][6]. - The current operations of the "Fugui Niao" brand are independent of the now-cancelled Fugui Niao Co., Ltd., which has no legal or operational ties to the brand [3][6]. Brand Commitment and Future Plans - The new "Fugui Niao" team is committed to maintaining high-quality footwear and leather products, and has initiated a comprehensive brand upgrade plan to better meet contemporary consumer needs [4]. - The company requests media and social platforms to clarify the relationship between the historical entity and the current brand to ensure accurate information dissemination [4]. Historical Context and Decline - Fugui Niao Co., Ltd., established in 1995, was once a giant in the Chinese footwear industry, employing nearly 10,000 people and operating over 3,000 stores at its peak [6]. - The company faced significant challenges starting in 2015, with a continuous decline in net profits and ultimately declared bankruptcy in 2019 due to issues such as massive violations of guarantees and funding problems [6].