Zhong Guo Zheng Quan Bao·2025-12-02 00:35Core Viewpoint - The article emphasizes the importance of cultural construction in strengthening the long-term strategic foundation of investment banks, particularly in the context of China's financial development goals and the establishment of a world-class investment bank [1][2]. Group 1: Cultural Framework - The company has developed a corporate culture framework that includes five components: mission, vision, values, consensus, and principles, integrating Chinese characteristics with international practices [2]. - The mission "Rooted in China, Connecting with the World" reflects the company's founding essence and contemporary responsibilities, while the vision aims to create a leading global financial institution [2]. - The company's value system combines socialist core values and traditional Chinese culture, emphasizing a multi-dimensional value orientation [2]. Group 2: Cultural Implementation - The company is implementing its cultural philosophy through various initiatives, including employee meetings, discussions, and training to ensure that the cultural values resonate with all employees [3]. - Institutional integration of culture is being pursued by embedding cultural requirements into governance, human resources, risk control, and business evaluation processes [5]. - The company has established a mechanism for regular assessment of cultural integration in management, including awards for cultural practice and compliance [5]. Group 3: Business Integration - The company is integrating cultural values into financial practices by establishing a "National Strategy Service Committee" to ensure that major projects align with national strategic goals [6]. - The focus for 2025 includes product innovation and resource integration to support national strategic initiatives, particularly in high-level opening-up and bond market innovation [6]. Group 4: International Cultural Promotion - The company plays a unique role in promoting Chinese financial culture internationally, aiming to enhance its global competitiveness while sharing China's financial narrative [7]. - From 2021 to mid-2025, the company facilitated cross-border project transactions exceeding 3.5 trillion yuan, leading in areas such as Hong Kong IPO sponsorship and overseas bond underwriting [7]. - The company has received national recognition for its efforts in promoting international financial cultural exchange through significant projects [7]. Group 5: Future Directions - As it celebrates its 30th anniversary, the company aims to continue embedding its cultural values into its operations, striving towards becoming a top-tier international investment bank [8]. - The company is committed to deepening the integration of cultural construction with management practices to contribute to the construction of a financial powerhouse [8].