《疯狂动物城2》引爆票房!中国电影市场再显“虹吸力”

Core Insights - The animated film "Zootopia 2" has achieved a cumulative box office of over 1.92 billion yuan in China, setting multiple records for imported animated films [1] - The film's daily box office reached 730 million yuan on November 29, surpassing "Avengers: Endgame" to become the highest single-day box office for an imported film in China this year [1] - Predictions suggest that "Zootopia 2" could reach a total box office of 4.263 billion yuan in China, making it the highest-grossing imported film, second only to "Ne Zha" from the Spring Festival [1] Box Office Performance - As of November 30, "Zootopia 2" has an impressive theater occupancy rate of 83.3%, contributing nearly 95% of the total box office revenue on that day [3] - The film's strong performance is attributed to the high-quality supply of animated films this year, with "Ne Zha" leading the box office growth in the first half of the year [5] Market Dynamics - The Chinese film market is increasingly comparable to the North American market in terms of box office contributions, showcasing the potential for high-quality international collaborations [7] - The success of "Zootopia 2" is part of a broader trend in the Chinese film industry, which is transitioning from a single box office economy to a diversified consumption ecosystem [13] Merchandise and IP Development - The popularity of "Zootopia 2" has led to a significant increase in sales of related merchandise, with Disney reporting a threefold growth in licensing business in the Greater China region since December 2023 [10] - The film has collaborated with over 60 well-known brands for co-branded products, indicating a successful integration of film and consumer goods [11] - The trend of "film + consumption" is exemplified by the success of merchandise from "Ne Zha," which has reached sales in the hundreds of billions [11]