Core Viewpoint - The gold jewelry business in Shenzhen's Shui Bei market showed a slight decline in November compared to October, but it is not as "cold" as portrayed in online videos [1] Market Conditions - The market trading order remains stable, with most merchants operating normally and the pricing mechanism and payment processes returning to normal [1] - As of November 30, the price of gold jewelry in the Shui Bei market reached approximately 1105 RMB per gram, which is nearly 150 RMB higher than the international gold price [1] Consumer Behavior - Consumers are actively inquiring about prices, and merchants are enhancing explanations to promote "informed consumption" [1] - Some counters display pricing structures that include "market gold price + processing fee + tax" [1] Price Comparison - On the same day, the price of branded gold jewelry at stores like Chow Tai Fook was around 1300 RMB per gram, with promotional discounts available [1] - The price gap between Shui Bei market gold jewelry and branded gold jewelry has gradually narrowed [1] Business Adaptation - Some small and medium-sized merchants are diversifying their offerings by shifting from gold jewelry to silver, diamonds, and alloy jewelry to cope with market fluctuations [1]
实探黄金税改“满月”的深圳水贝：金价渐稳回归常态 有商家改卖银饰、钻石
Zheng Quan Shi Bao·2025-12-02 00:54