埃塞俄比亚咖啡期待深耕中国市场

Core Insights - Ethiopia is recognized as the birthplace of Arabica coffee and is the largest producer of Arabica coffee in Africa, with an annual production of approximately 600,000 tons [1] - The coffee industry is crucial to Ethiopia's economy, with over 25 million people involved in coffee production, processing, and sales [1] - In the recently concluded fiscal year 2024-2025, Ethiopia's coffee exports reached about 469,000 tons, an increase of approximately 170,000 tons year-on-year, generating a record export value of $2.65 billion, accounting for one-third of the country's total exports [1] Company Insights - AWO Coffee Company, led by exporter Tesfaye Gabru, has expanded its business from exporting raw coffee beans to include coffee cultivation, processing, and finished product exports, driven by strong demand from the Chinese market [1][2] - The company operates a 14-hectare coffee farm and a roasting facility, exporting around 140 tons of raw coffee beans and 20 tons of finished coffee products to China last year, with an annual growth rate of approximately 10% [2] - Currently, about 90% of AWO Coffee's finished products are sold to China, and the company also sources coffee beans from local farmers to meet increasing export demands [2] Market Trends - The Chinese market has rapidly grown to become Ethiopia's fourth-largest coffee import market, with a notable increase in coffee consumption among young Chinese consumers [2] - Ethiopian coffee producers are leveraging platforms like the China International Import Expo and e-commerce to enhance their market presence in China, benefiting both coffee farmers and Chinese consumers [2] - Companies like Hadro Coffee are also seeing significant demand from China, with the country being their third-largest export market, highlighting the importance of trade fairs for establishing connections with Chinese traders [2]