Group 1 - The October Bank Social Media Index (SMI) shows slight changes, with several banks dropping out of the top rankings, including Industrial Bank and WeBank, while new entrants include Jilin Bank and Tianjin Bank [2] - The content that gained high engagement on Douyin in October focused on emotional resonance, AI trends, and holiday themes, with WeBank leading with over 185,000 likes for a story about a grandmother selling goods for 38 years without raising prices [2][7] - The holiday themes around National Day and Mid-Autumn Festival were popular, with banks like Agricultural Bank and Guangfa Bank creating content centered on festive greetings and family reunions [2][8] Group 2 - The top-performing videos primarily emphasized brand promotion and holiday greetings, while the articles on public accounts focused on welfare and benefits [3] - The top video content included a documentary by Postal Savings Bank in collaboration with Tencent News, discussing the relationship between wealth and AI [7] - The top public account content featured promotional activities, such as free tickets for the League of Legends World Championship by China Merchants Bank and limited edition sales by the Palace Museum [17][19]
YiwealthSMI｜AI与节日成10月创作热点，情感共鸣仍是抖音“流量密码”
Di Yi Cai Jing·2025-12-02 02:59