新势力交付再洗牌!蔚小理排位大反转
Guo Ji Jin Rong Bao·2025-12-02 03:08

Core Insights - The new energy vehicle (NEV) market is experiencing significant changes in delivery volumes among various companies, with some achieving record highs while others struggle to meet their targets [3][4][5]. Delivery Performance - Hongmeng Zhixing achieved a record monthly delivery of 81,900 units in November, marking a year-on-year increase of 89.61% and a 20% increase from October [3][4]. - Leap Motor delivered 70,300 units in November, a year-on-year increase of over 75%, and has exceeded its annual target of 500,000 units with a total of 536,000 units delivered in the first eleven months [5]. - Xiaomi's total deliveries surpassed 40,000 units in November, but specific figures were not disclosed, and the company is facing challenges related to production capacity and customer cancellations [7]. - Xpeng delivered 36,700 units in November, but this was a decrease from October's 42,000 units, with a total of 391,900 units delivered in the first eleven months, achieving 89% of its annual target [8][10]. - NIO delivered 36,300 units in November, a year-on-year increase of 76.3%, but is struggling to meet its annual target of 440,000 units with a completion rate of 63.15% [10][12]. - Li Auto's deliveries fell to 33,200 units in November, a year-on-year decline of 31.92%, with a completion rate of only 56.58% against its annual target of 640,000 units [12]. Market Trends - The NEV market is seeing a reordering of delivery rankings among the "new forces" in the industry, with companies like Hongmeng Zhixing and Leap Motor leading the charge [4][5]. - The introduction of new models and strategic initiatives, such as Leap Motor's new Lafa5 model, is aimed at boosting future sales and achieving ambitious delivery targets [5]. - Xiaomi's new purchasing model, "current vehicle selection," aims to address inventory issues and customer dissatisfaction due to long wait times for vehicle delivery [7]. - The overall market is facing challenges, including a decline in new orders and increased competition, which may impact future sales and profitability for several companies [8][12].

新势力交付再洗牌!蔚小理排位大反转 - Reportify