House of Brands 首度亮相迪拜钟表周

Core Insights - The unveiling of the House of Brands by CEO Georges Kern marks a strategic vision to unify three legendary watch brands: Breitling, Universal Genève, and Gallet, with a focus on the Middle East, Southeast Asia, and India as key markets for future growth [1][2]. Group 1: Strategic Vision - The House of Brands aims to create a carefully curated and customizable watch ecosystem that adapts to changing consumer interests and lifestyles, reflecting the evolving experience of contemporary collectors and consumers [2]. - The integration of Universal Genève and Gallet into the House of Brands signifies a revival of these historic brands, which had diminished in prominence during the quartz crisis of the 1970s and 1980s, thus adding unique value to the brand matrix [2]. Group 2: Brand Positioning - Gallet is set to launch in the fall of 2026 as an entry-level luxury brand, leveraging its historical significance and reliability in extreme conditions, with its watches produced by Breitling and sold through its boutiques and selected multi-brand channels [3]. - Universal Genève will position itself in the ultra-luxury segment, priced above Breitling, while maintaining independent brand operations, collaborating with master craftsmen to reinterpret watchmaking artistry [3]. Group 3: Breitling's Role - Breitling serves as the core of the House of Brands, balancing over 140 years of heritage with contemporary luxury trends, and is one of the few independent watchmakers capable of producing its own movements [4]. - The strategy aims to provide diverse entry points for consumers into the luxury watch world, allowing each brand to tell its unique story while adhering to the principles of authentic craftsmanship and modern spirit [4]. Group 4: Exhibition and Marketing - To prepare for the 2026 relaunch of Gallet and Universal Genève, Breitling has created a two-story, nearly 400 square meter exhibition space at the Dubai Watch Week, showcasing the vibrant presentation of the House of Brands to clients, retailers, and media [4].