雪山下的自然邀约：迪卡侬亚洲首家户外概念店落地成都来福士

Core Insights - Decathlon has opened its first outdoor concept store in Asia in Chengdu, which serves as a connection point between urban life and outdoor activities, reflecting the city's unique blend of leisure and adventure [1][4][10] Group 1: Store Concept and Design - The store is located in Chengdu Raffles Plaza, strategically positioned at the intersection of urban vibrancy and natural tranquility, creating a "critical point" for outdoor experiences [5] - The design incorporates elements that mimic the nearby Xiling Snow Mountain, creating an immersive outdoor atmosphere within the urban environment [6] - Key features include a "Mountain Lab" for simulating outdoor conditions and a climbing strength testing wall, enhancing customer engagement and experience [6][7] Group 2: Product Offering and Market Strategy - The store offers a wide range of Decathlon's 500 and 900 series professional equipment, catering to various outdoor activities such as hiking, skiing, and climbing, while ensuring affordability and accessibility [7][8] - The launch of the AW25 series Park & Ride 900 Pro all-terrain snowboard exemplifies Decathlon's commitment to developing products tailored to local preferences, enhancing performance and versatility [8] Group 3: Community Engagement and Sustainability - Decathlon aims to foster a sustainable outdoor ecosystem by collaborating with local sports organizations and hosting community events, promoting outdoor activities among the public [9][10] - The partnership with Meishan Sports Industry Development Investment Co., Ltd. focuses on enhancing climbing experiences and promoting safety and accessibility in outdoor sports [9] Group 4: Future Vision - Chengdu is seen as a model for integrating outdoor activities into urban life, with Decathlon planning to expand its outdoor offerings across China, making outdoor experiences more inclusive and accessible [10]