霜打菜也测糖，京东七鲜重新定义霜打菜标准！

Core Insights - The article highlights the rising popularity of "frosted vegetables" during winter, particularly due to their enhanced sweetness from frost exposure, which has led to a significant increase in sales for JD's 7Fresh [1][4] Group 1: Market Performance - JD's 7Fresh launched over 40 varieties of frosted vegetables two weeks earlier than the industry norm, starting in mid-October, leading to a 200% year-on-year sales increase in November [1][9] - Specific products like highland bread kale and green mustard cabbage saw sales surging over 300%, with a repurchase rate exceeding 20% compared to overall vegetable sales [1][9] Group 2: Product Quality and Selection - The sweetness of frosted vegetables is attributed to a natural process where low temperatures convert starches into sugars, enhancing flavor and digestibility, aligning with current health trends favoring simple cooking methods [4][6] - JD's 7Fresh employs a rigorous selection and quality control process, sourcing frosted vegetables from premium regions and implementing a dedicated sweetness testing system to ensure high standards [6][8] Group 3: Supply Chain and Strategic Planning - The successful sales of frosted vegetables are a result of JD's long-term investment in core production areas and effective supply chain management, allowing for early market entry and superior product quality [9][11] - The "Four Seasons Fresh" strategy enables JD to systematically plan the early launch of seasonal vegetables, maintaining quality while offering competitive pricing through direct sourcing and dynamic inventory management [11][14]