Zheng Quan Shi Bao Wang·2025-12-02 05:09Core Insights - The article discusses the increasing trend of transparency in the food delivery industry, particularly through the "Million Bright Kitchen" initiative launched by Meituan's "Pin Good Meal" service, which aims to enhance customer trust by allowing restaurants to showcase their kitchens and food preparation processes [1][2][3] Group 1: Initiative Overview - The "Million Bright Kitchen" plan was launched in July, with over 410,000 merchants upgrading to transparent kitchen practices [1][3] - The initiative includes real-time updates of kitchen conditions through images and live broadcasts, aiming to alleviate customer concerns regarding food safety and hygiene [2][3] Group 2: Merchant Benefits - Merchants participating in the program have reported significant operational improvements, with single-store order volumes increasing by 5% to 8.6% and a 23% reduction in consumer complaints [3] - Merchants that implemented live streaming saw a maximum increase of 12% in repurchase rates and an 8% rise in average transaction value [3] Group 3: Technological Integration - The introduction of AI technology in the "Bright Kitchen" initiative allows for automatic photo enhancement and real-time monitoring of kitchen hygiene practices, ensuring food safety and quality [3] - The AI inspection feature helps identify compliance with hygiene standards, promoting a cycle of improvement among merchants [3] Group 4: Future Directions - The company plans to continue enhancing transparency and encouraging compliance among more small and medium-sized merchants while integrating well-known chain brands into the platform [3]