“成都文化旅游（匈牙利）推介会暨成都礼物特展”在布达佩斯举办

Core Insights - The event "Chengdu Cultural Tourism (Hungary) Promotion Conference and Chengdu Gift Exhibition" successfully showcased Chengdu's rich historical heritage and modern vitality to various sectors in Hungary [1][7] - The "Chengdu Gift" exhibition featured four main areas: cultural and creative products, intangible cultural heritage fashion, trendy toys, and other categories, highlighting the blend of tradition and innovation [1][7] - Chengdu's cultural tourism brand "Chengdu Gift," set to launch in 2025, aims to creatively transform and develop local cultural resources through the promotion of cultural products [7] Group 1 - The event was co-hosted by Chengdu's Cultural, Radio, Television, and Tourism Bureau and the Chinese Tourism Office in Budapest, emphasizing the importance of cultural exchange [1] - The exhibition included creative products inspired by Chengdu's cultural icons, such as the Jinsha Site and Du Fu's Thatched Cottage, showcasing the transformation of historical resources into modern experiences [1][7] - The promotion highlighted Chengdu's identity as a historical cultural city and a modern international metropolis, enhancing local audiences' understanding of Chengdu's culture [7] Group 2 - The "Chengdu Gift" brand has already gained recognition on international platforms, winning multiple awards at events like the China International Consumer Products Expo and the Osaka World Expo [7] - The integration of intangible cultural heritage and IP development is seen as crucial for cultural outreach, with the brand enhancing its international influence [7] - The event aimed to strengthen practical cooperation between China and Hungary in the cultural tourism sector [7]