Samsung launches its first multi-folding phone as competition from Chinese brands intensifies

Core Viewpoint - Samsung Electronics has launched its first multi-folding smartphone, the Galaxy Z TriFold, to maintain its competitive edge against fast-moving rivals, particularly with Apple's anticipated entry into the foldable market [1][5]. Product Launch Details - The Galaxy Z TriFold will be available for sale in South Korea starting December 12, 2025, with subsequent launches planned for China, Taiwan, Singapore, and the UAE [2]. - The device will reach the U.S. market in the first quarter of 2026, with further details to be announced later [3]. Product Specifications - The Galaxy Z TriFold features a single model in black, equipped with 16GB of memory and 512GB of storage, priced at 3,594,000 South Korean won (approximately $2,449) [3]. - It utilizes two inward-folding hinges to create a 10-inch display with a resolution of 2160 x 1584, slightly smaller than the 11-inch display of the 11th-generation iPad [3]. - When folded, the device measures 12.9 millimeters thick, which is thicker than the Galaxy Z Fold6 and Galaxy Z Fold7 [4]. Strategic Positioning - Samsung aims to use the Galaxy Z TriFold as a pilot to test durability, hinge design, and software performance while gathering user insights before broader commercialization [5]. - The device is designed to run three apps vertically side by side and offers a desktop-like mode without needing a separate display [6]. Leadership and Innovation - TM Roh, co-CEO of Samsung Electronics, stated that the Galaxy Z TriFold represents years of development in foldable designs, focusing on balancing portability, performance, and productivity [7]. - Samsung has been a pioneer in the foldable smartphone market since unveiling its first device in 2019, although the market remains relatively small with increasing competition from Chinese brands [8]. Competitive Landscape - Competitors like Huawei and Honor have also introduced foldable smartphones, with Huawei launching its second-generation trifold phone in September 2025 [9]. - The Galaxy Z TriFold is rated IP48 for water resistance, allowing it to withstand immersion in water up to 1.5 meters for 30 minutes, though it has limited dust protection [10].