全面加码私域直播：梦饷科技携手鞋靴商家规划2026增长蓝图

Core Insights - The 2025 DreamX Technology Footwear Industry Conference successfully gathered representatives from well-known brands and industry experts to review past growth and discuss future strategies for 2026 [1] Group 1: Strategic Focus for 2026 - DreamX Technology emphasizes the importance of private domain e-commerce as a high-value user acquisition channel, highlighting its advantages in customer retention and content monetization [1] - The company outlines four core strategies for 2026: enhancing the "Good Goods Strategy" to strengthen supply chains, upgrading content and live-streaming tools, deepening AI capabilities for efficiency, and fostering an open ecosystem for sustained growth [1][2] Group 2: Private Domain Live Streaming - Private domain live streaming is identified as a key growth driver, with data showing a 100% increase in conversion rates and over a 10% rise in average order value compared to traditional formats [2] - DreamX plans to enhance live streaming capabilities by signing quality hosts, organizing exclusive events, and diversifying live streaming formats to improve brand exposure and conversion efficiency [2] Group 3: New Traffic Expansion Strategies - The company is integrating a large number of fashion and parenting influencers into its platform to leverage their expertise for high-quality conversions [3] - DreamX aims to connect with over 1,000 quality influencers to build a private traffic pool with over 2 billion exposure opportunities, providing robust growth support for merchants [3] Group 4: Industry Trends and Market Insights - The footwear market is seeing significant growth in specific segments, with casual shoes and loafers leading in GMV growth, while mid-range products priced between 100-300 yuan are gaining popularity [3][4] - Emerging trends such as workwear and outdoor styles are rapidly growing, while niche categories like clogs and flip-flops show resilience in a challenging market [3][4] Group 5: Collaborative Growth Strategies - DreamX's strategy for 2026 focuses on collaboration and growth through three main approaches: creating differentiated products, precise matching of products to consumer profiles, and comprehensive marketing strategies [4] - The company aims to balance traffic, revenue, and growth by developing functional designs for various scenarios and combining different product types to optimize performance [4]