人造肉第一股别样肉客被曝关闭天猫旗舰店 热度大不如前

Core Viewpoint - The company "Beyond Meat," known for its plant-based meat products, is facing significant operational challenges, including plans to terminate its online store in China by November 2025 and a substantial decline in revenue and increasing losses over recent years [2][4]. Group 1: Company Overview - Beyond Meat, founded in 2009 and headquartered in El Segundo, California, is one of the earliest companies focused on the research and production of plant-based meat [4]. - The company went public on NASDAQ in 2019 and offers products such as plant-based beef patties, pork, and chicken [4]. Group 2: Financial Performance - Beyond Meat's revenue has been under pressure, with reported revenues of $419 million in 2022, $343 million in 2023, and projected $326 million in 2024, alongside net losses of $366 million, $338 million, and $160 million for the same years respectively [4]. - For the third quarter of 2025, the company reported revenues of $214 million, a year-over-year decrease of 14.37%, and a net loss of $193 million, which is an increase from a net loss of $115 million in the previous year [4]. Group 3: Strategic Decisions - In response to ongoing financial pressures, Beyond Meat announced a "cost-cutting" strategy, which included suspending operations in the Chinese market and reducing its workforce by 95% [4]. - The closure of its online channels in China appears to have been part of a premeditated plan due to the declining performance in the plant-based meat sector [4].