品牌资产指数首发布，深圳成立“首发经济服务中心”

Core Insights - The 12th China Brand Chain Development Conference was held in Shenzhen, focusing on high-quality development of consumer brands through the launch of the "China Brand Asset Price Index" and the "China Consumer Brand Empowerment Plan" [1][3][10] Group 1: Brand Asset Pricing - The "China Brand Asset Price Index" was introduced as a systematic solution to quantify brand value and establish pricing in the capital market, developed by the China Human Rights Development Foundation [3] - The index is based on the theory that "the essence of a brand is information," utilizing three dimensions: brand information volume, unit information price, and industry price average, covering 32 representative industries [3] - This index is the first purely price-oriented brand index, addressing the gap in pricing for intangible brand assets [3] Group 2: Empowerment Plan - The "China Consumer Brand Empowerment Plan" was launched to address brand development challenges, focusing on ten empowerment directions to create a full-service system [5] - The plan emphasizes new trends such as the silver economy and instant retail, providing comprehensive support from strategy to financing and global expansion [5] - The establishment of the "First Economic Service Center" aims to integrate government and enterprise resources to support innovative models like brand launches and IP collaborations [5] Group 3: AI and Transformation - The conference highlighted the role of AI in driving business transformation, with examples of companies leveraging AI for operational efficiency and product innovation [9] - AI is recognized as a consensus for industry transformation, with companies like Baima Tea and Zhixingli showcasing their digitalization journeys [9] - The event featured a brand and service area for resource matching, demonstrating a complete ecosystem of "brand-technology-service" [9] Group 4: Industry Trends and Future Directions - The conference outlined three major paths for industry transformation: embracing cross-industry integration with policies, reshaping business models with AI, and creating emotional new scenes through culture [10] - The promotion of the "China Brand Asset Price Index" and the implementation of the empowerment plan are expected to accelerate the transition of consumer brands from "product output" to "value output" in the global market [10]