Core Insights - The unexpected popularity of the "three-piece set" from Guangde, consisting of a炖锅 (stew pot), 卡旺卡奶茶 (Kawanka milk tea), and 詹记桃酥 (Zhanji peach crisp), has attracted tourists from regions like Shanghai, Jiangsu, and Zhejiang, showcasing a successful case of local cultural tourism [1][2] Group 1: Market Trends - The surge in Guangde's tourism reflects a broader trend of diversified consumption in China, shifting from product-based to experience-oriented and emotional consumption [2] - There is a growing demand for cultural and creative products, as well as intangible cultural heritage items, indicating a shift in consumer preferences towards experiences that provide both satisfaction and emotional value [2] Group 2: Local Government Initiatives - The local government has implemented policies to innovate consumption scenarios, create quality IPs, and promote the integration of various business formats, which have contributed to Guangde's rise as a tourist destination [4] - Events such as the "炖锅大武台" (Stew Pot Grand Competition) and high-end sports events have been organized to attract visitors and enhance the city's appeal [4] Group 3: Community Engagement - Guangde's response to the influx of tourists has been commendable, with the government providing free buses and parking, and local businesses ensuring the freshness of ingredients [5] - The community's willingness to welcome visitors has transformed the city's image from merely being a "net celebrity" location to a place that offers genuine emotional connections [5] Group 4: Comparative Analysis - Other counties in China have also successfully gained attention by leveraging their unique characteristics, such as Anji County's bamboo forests and Dali's cultural identity, highlighting the importance of local culture in attracting tourism [7] - The challenge for Guangde lies in converting the temporary surge in visitors into sustained interest and deeper tourism experiences, which will require ongoing efforts to enhance local offerings [7]
广德“三件套”出圈 中小城市如何接住“泼天富贵”？
Zhong Guo Xin Wen Wang·2025-12-02 06:27