“猪司令”首次参展第二十六届中部农博会

Core Insights - The 26th China Central (Hunan) Agricultural Expo showcased over 3,500 domestic and international enterprises, highlighting modern agricultural brand development [1] - Changsha Muyi Agricultural Products Co., Ltd. and its brand "Pig Commander" gained attention for its innovative full industry chain approach, aligning with the expo's theme of rural revitalization [1][4] Company Overview - "Pig Commander" was founded by Ning Pengjie, who identified weaknesses in the traditional pork industry, such as outdated business models and lack of brand awareness [1][2] - The company aims to reshape the industry ecosystem through high-quality operations and innovative business models [2] Business Model Innovation - The first store opened in March 2021, adopting a "one pound is also wholesale price" strategy, achieving significant profitability within the first month [2] - The company employs a self-operated joint venture model, allowing partners to invest in stores while benefiting from lower supply prices and operational support [2] Expansion and Financial Performance - By October 2025, "Pig Commander" plans to establish 100 stores in the Changsha-Zhuzhou-Xiangtan area, with flexible store sizes and locations [2] - Initial investment for franchisees is approximately 250,000 yuan, with average daily revenue of 8,000 yuan and a gross margin of 28% to 32%, allowing for a payback period of 10 to 14 months [2] Full Industry Chain Development - In early 2025, "Pig Commander" partnered with Zhuona Capital to launch a 130 million yuan pork industry fund, focusing on smart pig farming and enhancing farmer incomes [3] - The company has implemented advanced technology in processing and supply chain management, significantly reducing operational costs and improving efficiency [3] Social Responsibility and Future Plans - "Pig Commander" aims to hire veterans and individuals with disabilities, expanding its social responsibility initiatives [4] - The brand exemplifies the potential of modern agriculture in rural revitalization, contributing to high-quality agricultural development and creating new employment opportunities [4]