研报掘金丨东吴证券:维持盐津铺子“买入”评级,认为公司具备能力成为平台型零食企业
Ge Long Hui A P P·2025-12-02 06:57

Core Viewpoint - Dongwu Securities research report highlights that Yanjinpuzi has consistently demonstrated a keen ability to capture trends and adapt deeply over its more than twenty years of development, positioning itself as a leading platform-type snack enterprise with a successful single-product strategy debut [1] Group 1: Company Strengths - The company has established comprehensive leading advantages in channels, supply chains, organizational management, and product category matrix compared to domestic peers [1] - The company’s capabilities in all-channel layout are particularly outstanding, supported by a proactive corporate culture and a well-structured organizational framework with effective incentive mechanisms [1] - Recent years have seen rapid advancements in product innovation, supply chain upgrades, and brand perception shaping [1] Group 2: Market Positioning - The company is viewed as capable of becoming a platform-type snack enterprise, with its experience in mergers and acquisitions providing valuable insights, while still needing to integrate local flavors [1] - The overall strength of the company is deemed excellent, with a focus on adapting to market trends and enhancing operational efficiencies [1]