2025年iDigital年度数字营销大赏及iDigital人工智能创新大赏获奖名单

Core Insights - The 2025 AI + Innovation Technology Conference successfully concluded on November 28 in Shanghai, featuring the announcement and awarding of the iDigital Annual Digital Marketing Awards and the iDigital Artificial Intelligence Innovation Awards [1][2] Digital Marketing Awards - The iDigital Annual Digital Marketing Awards, organized by iDigital China, aims to discover innovative cases, technologies, and solutions in the digital marketing field, celebrating outstanding companies, brands, and individuals [1] - This year's theme was "Witnessing the New Era of Intelligent Marketing," with a comprehensive upgrade of award categories [1] - Nearly 100 companies participated, submitting around 400 cases and projects, including notable names like Unilever, Nestlé, and Volvo [1] Award Categories and Winners - Integrated Marketing Award: Gold went to Diageo for the "Don Julio Tequila × Xiaohongshu Drunken Map Marketing Case" [3] - Effectiveness Marketing Award: Gold awarded to Ctrip for "Parents' Travel Guardian" [3] - Holiday Marketing Award: Gold awarded to Lai Mei Digital Marketing Agency × China Post for "Postal Flavor China Tour" [4] - User Operation Award: Gold awarded to Shenzhen Morning Light Dairy for the "Hong Kong Supply A2 Pure Milk Xiaohongshu User Operation Promotion Project" [4] - KOL/Star Marketing Award: Silver awarded to SAIC General Motors for "Influencer Marketing Boosting Cadillac Sales Growth" [5] AI Innovation Awards - The iDigital Artificial Intelligence Innovation Awards focus on stimulating innovation in the AI sector, emphasizing the role of AI in driving industrial upgrades and economic growth [2] - This year's theme was "AI Innovation Drives New Growth," attracting participation from nearly 80 companies and over 300 innovative cases [2] Award Categories and Winners - Best AI Marketing Innovation Award: Awarded to Logitech Brand Marketing Team × Youyi Technology for "Logitech GPW Inviting an AI Communication Expert" [14] - Best AIGC Creative Award: Awarded to Lingyue Digital Technology for "FAW-Volkswagen 30 Million Units Offline AI Advertising Marketing" [15] - Best AI Integration Empowerment Award: Awarded to Shanghai Jiyi Marketing Planning Co., Ltd. for "GAC Toyota All-Partner" [15] Company and Individual Awards - Outstanding Integrated Marketing Service Provider: Shanghai Yunsheng Industrial Co., Ltd. and Jialu Digital Marketing Group [10] - Most Digitally Powerful Brand: Nestlé (China) Co., Ltd. and Unilever Foods (China) Co., Ltd. [11] - Digital Marketing Leader of the Year: Wang Chen from Diageo [11] Conclusion - The conference concluded with a call for more companies, brands, and outstanding cases to join in leading the future development direction of the industry [15]