中物智库创始人杨熙：物业从出生起就是为销售价值而存在，而非服务价值

Core Insights - The annual speech of 2025 Xi Shuo Property held on December 2 in Shenzhen focused on the theme "Deep Water Zone" and highlighted that property management did not originate from the service industry but rather emerged from the tail end of real estate processes [1][4]. Group 1: Property Management's Origin and Evolution - Property management has always existed to serve sales value rather than service value, as part of the delivery closure [3][6]. - In the national economic industry classification, property management has been categorized under real estate, which imposes deeper constraints due to its inherent genes and culture [3][6]. Group 2: Cultural and Operational Differences - The culture of real estate emphasizes speed, milestones, and obedience, while property management requires patience, emotional connection, and a slower approach [3][6]. - There is a contrast between hard logic (sales-driven) and soft logic (relationship governance), with one focusing on absolute obedience and the other on perception and negotiation [3][6]. Group 3: Impact of Real Estate Market Changes - During the golden era of real estate, property companies thrived due to the rapid growth driven by real estate, but the past four years have seen several real estate companies face crises, leading to cash flow issues for property management [3][6]. - Property management has become a scapegoat for dissatisfaction, absorbing emotions and acting as a buffer for social pressures due to project delivery issues and developer financial strains [3][6]. Group 4: Future Directions for Property Management - The speaker emphasized the need to detach from real estate genes, not to deny real estate but to enhance the service industry’s genes [3][6]. - A shift towards a service-oriented logic and long-term relationship management is necessary to replace short-term KPI and sales thinking, aiming to establish a sustainable business model in the era of existing stock [3][6].