“粮食安全看山东”之临沂：全力推动粮油产业价值提升

Group 1: Core Insights - Shandong Province's Linyi City is focusing on transforming the grain industry from "scale expansion" to "quality and efficiency improvement," with a grain processing output value of 30.804 billion yuan in the first half of the year, representing a year-on-year growth of 24.8% [1] Group 2: Industry Chain Development - The city is enhancing its industrial chain by supporting key enterprises like Jingsheng and Yuhuang in capacity upgrades, constructing modern grain logistics parks, and promoting technological renovations in 15 companies, resulting in the development of 38 high-value-added new products [1] - Collaboration with universities and research institutions has led to two companies winning first-class awards from the China Grain and Oil Society, and one company receiving a second-class award [1] - Online sales of Linyi's quality grain and oil products have increased by 19% through platforms like Douyin, Taobao, and JD [1] Group 3: Grain Circulation and Quality Improvement - The city is implementing a new grain purchase and sales circulation system to enhance agricultural quality and competitiveness, with 13 grain operating enterprises benefiting from a provincial grain purchase loan credit guarantee fund [2] - The total grain circulation volume in Linyi exceeds 20 million tons annually, with over 3.5 million tons of grain purchased from producers [2] Group 4: Brand Building - Linyi City is developing a pyramid structure for brand creation, focusing on regional, enterprise, and product brands, with the public service brand "Yimeng Peanut Oil" gaining recognition [3] - The city has participated in over 10 national promotional events annually, enhancing brand value and recognition across more than 20 provincial capitals [3] - Currently, Linyi's grain processing enterprises hold 5 well-known trademarks, 17 famous trademarks, 11 Shandong brand names, and 1 "China Time-honored Brand" [3]