智通财经网·2025-12-02 07:34Core Insights - Li Ning has officially launched its first outdoor store "COUNTERFLOW" in Beijing, marking a significant step in its outdoor market strategy [1][3] - The outdoor category is positioned to target the light outdoor mass market, focusing on hiking, camping, and urban commuting [3][6] - Li Ning aims to integrate professional outdoor protection with Eastern aesthetic expressions, enhancing its product competitiveness [4][6] Group 1 - The "COUNTERFLOW" store combines retail, experience, and community interaction, showcasing a full range of outdoor products [1] - The store features exclusive collections and a community corner for organizing outdoor activities, connecting urban outdoor enthusiasts [1][3] - Li Ning outdoor products leverage advanced technology, including a unique nano-technology for waterproofing, enhancing their functionality [4] Group 2 - Li Ning outdoor will become an independent category starting in early 2024, supported by the company's comprehensive resources [3][6] - The brand's strategy includes continuous innovation in professional technology and design, aiming to elevate outdoor lifestyles to a more mainstream and quality-focused level [6] - Li Ning's outdoor narrative is differentiated through the integration of Eastern elements in design and thematic events planned for 2024 and 2025 [4]