为“喜洋洋”“乐融融”建公园，脑洞大开的文化创意

Core Insights - The sales of products related to the 15th National Games have exceeded 800 million RMB and are expected to reach 1 billion RMB, indicating strong consumer interest and engagement with the event [1] - The event generated a record 41.1 billion clicks, showcasing the high level of public awareness and recognition, which in turn drives consumption related to the event [1] - The initiative to create a permanent IP park featuring the mascots "Xi Yangyang" and "Le Rongrong" aims to deepen the connection between the event, the city of Guangzhou, and the Greater Bay Area, extending the lifecycle of the event's economic impact [2] Group 1 - The 15th National Games has achieved remarkable product sales, with mascot-related products surpassing 800 million RMB and projected to reach 1 billion RMB [1] - The event's click-through rate reached 41.1 billion, marking the highest record for large-scale sports events in China, indicating significant public engagement [1] - The strategy to create a permanent IP park aims to solidify the mascots as symbols of Guangzhou and the Greater Bay Area, enhancing the long-term value of the event [2] Group 2 - The development of the IP park is seen as a new approach to sports economy, emphasizing the importance of mascots in driving consumer recognition and engagement [2] - The success of the mascots in the market reflects a broader trend in sports events where well-designed mascots can significantly influence event performance and consumer spending [2] - The cultural and economic legacy of the 15th National Games is expected to be more profound than currently visible, highlighting the potential for ongoing benefits to the city and region [3]