Virtune accelerates its expansion in Norway and brings on Petter Northug as ambassador

Group 1: Company Overview - Virtune is a leading Swedish regulated crypto asset manager that has experienced rapid growth in the Nordics, managing over SEK 3.2 billion in assets and serving more than 150,000 institutional and private investors [6] - The company focuses on providing a safer and regulated pathway for both private and professional investors to access crypto assets [2] Group 2: Expansion Plans - Virtune is expanding its presence in Norway, aiming to meet the growing demand among Norwegian investors for exchange-traded products (ETPs) [1][5] - The company plans several initiatives related to this expansion over the coming months, indicating a strategic move to enhance its market position in the region [5] Group 3: Collaboration and Marketing - Virtune has partnered with ski legend Petter Northug, who will serve as the company's ambassador, to help make crypto assets more accessible and understandable for Norwegian investors [1][4] - Northug's involvement is expected to enhance Virtune's communication efforts and engage more people in understanding the crypto market [4] Group 4: Market Insights - The CEO of Virtune, Christopher Kock, noted that the recent volatility in the crypto market presents opportunities for long-term investors to gradually take positions, emphasizing the value of simple and regulated investment products [5] - The company is committed to educating the market about crypto assets and ETPs, aligning with its core values of investor protection, transparency, and innovation [6]