Core Insights - Klarna has launched a new feature called Tap to Pay across 14 European markets, transforming its app into a contactless wallet for in-store purchases [1][2][5] Group 1: Product Launch and Features - Tap to Pay utilizes NFC technology, allowing consumers to set up flexible payment plans and make payments with a single tap within the Klarna app [3][5] - The feature is now available in Germany, Italy, Spain, France, the Netherlands, Finland, Belgium, Austria, Ireland, Portugal, Norway, Poland, Denmark, and Sweden, supporting both iOS and Android devices [6] Group 2: Market Context and Adoption - Over 80% of European shopping occurs in physical stores, making Tap to Pay a significant enhancement by bringing online shopping convenience to brick-and-mortar locations [2] - The launch builds on the success of the Klarna Card, which has over 4 million users and is accepted at more than 150 million merchant locations globally [4] Group 3: Company Overview - Klarna is a global digital bank with over 114 million active users and processes approximately 3.4 million transactions daily [7] - The company aims to empower consumers to pay smarter and is trusted by over 850,000 retailers, including major brands like Uber, H&M, and Nike [7]
Klarna Launches Tap to Pay for In-Store Purchases Across 14 Markets