挪威海产携手盒马推动中国高品质海产消费升级

Core Insights - The collaboration project "Norwegian Salmon, Sashimi Selection" was launched between the Norwegian Seafood Council and Hema Fresh in Beijing, focusing on enhancing the quality presentation, consumer experience, and awareness of Norwegian sashimi-grade salmon in China [1][3] Group 1: Market Growth and Trade - China imported 143,743 tons of Atlantic salmon in the first ten months of 2025, marking a 47% year-on-year increase [3] - Norway's salmon exports to China reached 76,901 tons in the same period, a 111% increase, with export value hitting 6.811 billion Norwegian Krone, up 67% [3] - China has become the sixth largest market for Atlantic salmon globally, surpassing traditional consumer countries like Brazil and Spain [3] Group 2: Consumer Trends - The demand for salmon is driven by the expansion of the middle-class population in China, with health-conscious consumers seeking high-quality food options [4] - Household consumption accounts for approximately 60% of total salmon consumption in China, indicating a shift towards home dining [4] - Despite significant growth, China's per capita salmon consumption remains low at 100 grams annually, compared to 2.2 kilograms in Hong Kong and 800 grams in South Korea, suggesting substantial future growth potential [4] Group 3: Retail and Product Development - Hema Fresh reported a 30% year-on-year increase in salmon-related product offerings, reflecting rising consumer demand [5] - Chinese consumers show a strong preference for raw salmon, with sashimi products being the dominant choice [5] - The partnership aims to enhance consumer awareness of Norwegian salmon and provide high-quality, traceable seafood options for families [5]