冰雪经济全面升温 多元业态活力足

Group 1 - The core viewpoint of the articles highlights the rapid growth of the ice and snow economy in China, driven by increased consumer interest in winter sports and related activities as the cold season sets in [1][2] Group 2 - Data from Meituan Travel indicates a significant increase in searches for ski resorts, with a year-on-year growth of 87% for "nearby ski resorts" and notable rises in searches for ski masks and ski clothing [1] - Tuniu Travel reports that over 70% of recent ice and snow travel orders are from southern tourists, with northeastern provinces attracting more than 50% of bookings due to their natural snow resources [1] - Qunar Travel notes a surge in hotel bookings near ski resorts, with increases of 50% to 70% in various regions, and a growing interest from foreign tourists in winter travel to China [1] Group 3 - The sales of related products have also seen a boost, with "What Worth Buying" reporting a year-on-year increase of 56.41% in sales of ski socks and 26.25% for quick-dry clothing in November [2] - Professional equipment brands like Oakley and Burton experienced significant growth, with GMV increases of 94.90% and 80.88% respectively [2] - The ice and snow economy is evolving from a focus on skiing to a more diverse winter sports ecosystem, with hiking and cycling also showing strong growth, and climbing shoes seeing a staggering 303.40% increase in GMV [2]