Xin Lang Cai Jing·2025-12-02 08:52Core Viewpoint - Morgan Stanley's report indicates that while the ideal "Doubao" ecosystem from ByteDance appears rich, there are significant execution challenges ahead [1][4] Summary by Sections Product Features - The "Doubao" AI assistant is deeply integrated into smartphone operating systems and showcases capabilities such as interactive functions, multi-modal generation, app proxying, memory functions, and a professional mode for complex tasks [2][6] Market Challenges - The report highlights major obstacles in promoting the "Doubao" assistant, particularly the need for in-depth technical cooperation and commercial negotiations with various smartphone OEMs, which may redefine the smartphone value proposition and weaken OEMs' bargaining power [3][6] - Major smartphone OEMs like Apple, Huawei, and Xiaomi are more likely to develop their own AI assistants rather than collaborate with ByteDance, limiting the options for partnerships in the Chinese market [3][6] Investment Perspective - Despite concerns that the "Doubao" assistant may become a traffic entry point and weaken C-end applications, Morgan Stanley remains optimistic about Chinese applications in AI investment, citing the dominance of super apps like WeChat, Taobao, and Meituan, which prefer to develop their own AI assistants to maintain traffic [7]